A comparative Study On Magento And Open Cart

There are about 37 different online shopping platforms available. Of them Magento and Open cart are the leading options as they have won the trust and confidence of thousands of webmasters to be their best choice of selection. This blog introduces and compares these two open source eCommerce platforms along with their benefits and drawbacks.

Magento:

Magento is a CMS based on PHP and My SQL, built using parts of Zend Framework and solely owned by eBay Inc. It is a feature rich platform with highly intuitive administrative interface which gives the leverage to control over the appearance and functionality of the shopping sites of the online merchants.

Open cart:

Open cart is a unique open source eCommerce solution available at free of cost. It has been developed with an attitude to help the entrepreneurs with limited technical skills to develop their own shopping stores with ready made templates.

Similarities:

• Both Magento Module Development and Open cart are open source software solutions and are free to download.
• Since both of them have large forum communities.
• Both tend to offer unlimited groups of related products and categories.
• Both of them have multilingual, multi currencies and multi stores support.              

Let us now look in to the comparative analysis of the two online solutions on the following factors.

Price:

Open cart is a single shopping software solution that requires no license fee for the user to download and make changes to it to suit the needs of their market niche.

On the other hand 3 different editions of Magento Ecommerce Development . solutions are available in Magento, to suit the different business needs of the entrepreneurs at different affordable costs.

Customizability:

Open cart has an extensive directory of free and paid modules and templates there is always a ready made solution available for the user over the internet to meet his demands.

Although Magento too comprises of larger customization options in it, its themes and modules are comparatively less than Open cart.

Selection of Target Audience for Web Promotional Services

Targeting a segment of the audience does not mean excluding a segment of the market. It means identifying the correct segment of the market to spend time, money and efforts to save the resources of the business.

Identifying the target audience lays down a strong foundation for any business since it gives a clear idea as to where marketing and selling efforts need to be deployed. Here are some crucial points need to be considered.

Finding out the selling point: How your services serve the needs of your potential customer? In what way do you stand superior in your services among your competitors in the industry? Answers to the above questions help out to find out the selling point of the desired services.

Researching: Your Web Promotional Services activities could not yield you anything unless and until it appeals to the needs and wants of your target audience. Therefore, a deep research to identify the possible approach, look and appeal of the intended target audience is necessary.

Develop a customer profile: An in-depth description of the demand of your typical target audience with relevance to various applications services like iPhone applications, Android applications, Desktop applications, re-factoring and re-engineering requirements, embedded Software Development Services, Client server applications, migration and maintenance services of legacy system and so on need to be evaluated to create a profile of customers.

Communicate with the audience: Find out the websites and the social networks through which they search for their service providers and deliver a message to induce them to pay a visit to your web site. Try to grab their attention through the items that are most likely intended to drag their attention first.

Retain their attention: A good phrased content acts as an important tool to reach your target group. Hence, show them in the best possible way how you cater to their specific problems and challenges through your valuable services. Lead them step by step to convert a call in to an action.